![]() The Monopoly brand will be leveraged throughout the experience, with players able to earn money as they pass go, go to jail, pick up a Chance card or land on free parking – all familiar features of the board game. The venue will also be home to a Monopoly-themed bar and restaurant. Each board can host between eight and 24 people split into four teams. As they move around the board, which measures 15 metres on each side, during the 75-minute game, they must complete escape room-style challenges to buy properties. ![]() Players can choose between a Classic, Vault, City or Junior Monopoly board. As Covid-19 changed everyone's plans, we used the time we were all working remotely to further fine-tune the experience and build in Covid-secure protocols that will provide our guests with the highest quality and safest experience." Proulx added: "Originally, we had planned to open Monopoly Lifesized in 2020 – we had been working with Gamepath on developing the attraction since 2018 and were excited for the 2020 launch. Hasbro is working with theatre company Selladoor Worldwide and their team at Gamepath to create the activation, which was delayed due to the pandemic. The immersive activation is scheduled to open in August 2021, taking over the old Paperchase building on Tottenham Court Road, London. Our family-friendly, globally relevant brands, like Monopoly, Transformers, Peppa Pig and Nerf, put us in a unique position to expand our LBE business." "We want our consumers to be able to experience our brands however and whenever they want. Matt Proulx, vice-president of location-based entertainment at Hasbro, told Campaign: "Live and location-based experiences are a key growth category for us globally and Monopoly Lifesized is an excellent expression of that strategy. Toy and games company Hasbro says its new Monopoly location-based experience, "Monopoly Lifesized", represents a key area of growth for the business. ![]()
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